The big thing with Southwest Airlines is its customer service. And, apparently it works. Southwest has just recently purchase Airtran Airways in a bid to expand their network to the East coast – a place where some of the toughest airline competition resides.
The East coast airline market is known for being tough on newcomers. Southwest definitely has their work cut out for them as they aim at making their new acquisition a profitable one. But they seem to be up to the challenge. Already, they are making adjustments to their airline programs, such as getting their Rapid Rewards frequent flier program adjusted to better reflect current market challenges.
Some of the changes that Southwest has made to the Rapid Rewards program has upset some of their customers. However, the new Rapid Reward program has a lot of great new benefits. For example, as long as you fly with Southwest, you can keep your miles from expiring. So more people can build their points up slowly instead of constantly losing them ever few years.
Along with the changes to the Rapid Rewards program, Southwest has made some changes to their credit card. The new credit card is designed to help customers earn points better. There are two versions of the card but the only real difference is the amount of annual bonus the cardholder receives. The “Plus” card is $59 per year and gives 3,000 miles. The “Premier” card is $99 per year and gives you 6,000 miles on every anniversary.
The Rapid Rewards credit card is a great way to constantly earn miles on daily purchases so that even the family that doesn’t travel much can convert their daily spending into future free vacations.
The new Rapid Rewards program is going to create a lot of fans. Unlike a lot of the other programs out there, it does not have any blackout dates or seat restrictions, making it much easier for customers to use their points in order to get a free flight. Plus, since Southwest lets you take a bag for free, you can actually enjoy your destination when you get their without any of the added fees that other airlines would tack on.